Marketing Analytics

Marketing Analytics

Learn to leverage data analytics for marketing decision-making. Master the tools and techniques for measuring marketing performance, understanding customer behavior, and optimizing marketing campaigns.

Duration:8 weeks
Hours per Week:6-7
Next Session:June 30, 2024
Learning Style:hybrid
$849

Course Modules

Marketing Metrics

  • Key Performance Indicators
  • Attribution Modeling
  • ROI Analysis

Customer Analytics

  • Customer Segmentation
  • Behavioral Analysis
  • Lifetime Value Calculation

Campaign Analytics

  • A/B Testing
  • Campaign Optimization
  • Performance Reporting